Nystarten
The association site for Moderaterna in Trollhättan, with its own CMS so the campaign can publish without a developer.
nystarten.se
I make AI film, stills and music — and I build the sales, marketing and operating strategy that has to hold up behind them.
01 / Selected work
17 pieces below, plus the music video further down and the loop running behind the title. Hover to preview, click for the full cut with sound. Nothing loads until you ask for it.
02 / AI music
Written, generated, scored and cut end to end — track, vocal, visuals and edit.
03 / Product
A Big Five personality test with an AI coach that has actually read your results. Five traits, honest percentiles, and a chat that answers from your own profile rather than a horoscope.
My own product, live at goanh.com. I did the positioning and brand, the interface, the scoring engine and the build, and it runs on Cloudflare Workers. It is also the clearest example of the three things on this page arriving at once: the product needed content, a go-to-market, and an operating model.
04 / Campaign
Campaign work for Moderaterna in Trollhättan: message platform, content plan and the sites the campaign actually runs on. Built to be edited by the people running it, not by me.
05 / What I do
The film is rarely the problem. The problem is that nobody agreed what it was for, who was going to send it, or who owns the follow-up.
Film, stills, music
Concept to finished cut. Product films, character work, music video, animation — generated, directed and graded. The reel above is all of it, made without a crew.
Positioning, pipeline, campaign
Where the offer sits, who it is for, and what actually gets sent. I write the positioning, build the funnel and the campaign around it, then stay to see whether it converted.
Process, structure, people
The unglamorous half. Operating rhythm, role design, hiring and onboarding, and the internal process that keeps a small team from re-deciding the same thing every week.
06 / Next
A sentence about the problem is enough to start. If it is a film, say what it has to make someone do.